Monday, April 13, 2009

Second Party Advertising on the Internet

Is your dealership currently paying for second party leads on the internet? Do you get a good return on these advertising dollars? At first glance it looks like a cheap investment, but over time is it a cheap investment?

Using advertising dollars effectively on the internet is getting much harder to do. Sure you look and say man I sold 6, 10, 12, 20 extra cars this month. Did you really? How many of those second party leads did you actually sell? 3%, 6%, 12% or a tad higher? Seems cheap to sell a car online until you look at the total picture. What are you comparing the advertising dollars to? Print or radio advertising? There are effective ways to sell on the interent that really don't cost you an arm and a leg.

Your own dealership website is a good location for selling your dealership the most cars. Customers check out your website before they even go into the dealership to test drive a car. Most of these customers don't even contact you first. Some of these customers can't even find your dealership on the internet. Have you ever typed in your dealership name in a Google search? Just the dealership name, no city. Is it on page one Google? Now, type in your dealership name with the city.....Is it on page one Google? Now type in your brand and the city, yes, each brand......are they page one Google? Now type in used cars and your city.........is it there? I am talking about free advertising, not second party, pay per click advertising. Page one Google unpaid advertising is so simple to do.

Using page one Google advertising is such a low cost, effective marketing tool for your dealership. All it takes is a little knowledge, and you can watch your site climb to page one Google on all the searches mentioned above. What, you say? Think your city is too big and someone else just dominates your market on Google? No city is too small or too large to dominate page one Google. All it takes is a bit of knowledge. Make your dealership the dominator today!

How about dominating another market other than your local area? Sure, it is possible to do. Want to dominate the next city over or better yet, multiple cities? Knowledge is money in the presenting of cars and dealerships. Want to learn how to dominate in your area? Send us an email, we can help you start generating "free" advertising dollars within a short period of time.

Why waste your advertising dollars on second party advertising when you can OWN page one Google and generate future traffic for free? Contact us today and we will gladly do a survey for you with suggestions on how to improve your website placement. We don't charge to do the survey, in fact, if you are already doing everything you possibly can for your page one Google, you don't need us. If you aren't doing everything that you can to maximize your exposure, then a one time low fee is assessed. We give you the knowledge to put yourself Page one Google and keep you there! Page one Google placement is so profitable and the good thing is, you keep reaping the benefits for months to come.

Put your auto dealership on the free map to effective online success today. Contact us today!! Tomorrow's profits are at stake.

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