Internet Sales

I keep reading a lot of articles on what is selling vehicles online. The conscenus seems to be whatever seems to work. Now of course that is the conscenus, but what really sells cars? Salespeople, sure you need the glitz to get the customer to talk to you. How do you accomplish the glitz? Smart marketing, just like your radio and tv advertising. Make the advertisement grab the customer.

Grabbing the customer does not need to be some "new" technology. Make the advertisement easy to read. The interesting thing about the articles that I just read, they were in a new format. How stinking annoying it was also. I had zoom in on the page to see it, no I am not blind! The page was made to fit the screen, but so small it was unreadable to even a gnat. So zoom in I did, then I had to scroll the page by not using the scroller on the mouse. That zoomed the page larger, by the time I had read 3 articles, I was more than annoyed.

Sounds like I get upset easy but honestly it was so annoying it was good enough to put me here on the blog writing about it. Now, for the clincher, it was a Digital Dealer Expert!! Now, I have to ask you, what in the heck is an expert doing using technology that is annoying?

Just food for thought. Couple of the articles were good. Most importantly an article on how each dealership is different and what works for one does not necessarily work other dealerships in their chain. Really good food for thought and another article, coming soon. I need to get more prolific on what sells cars here on the blog.......Tomorrow